Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it’s no passing trend, but you do need to be organised with a strategy.
This course will step you though how to develop this strategy.
Discover how to master Google My Business and lever it to grow your business online.
Google My Business is a free and easy-to-use tool that helps local people find your business on Google Search and Google Maps. You can provide potential customers with key information, such as your address, phone number and even your latest offer, allowing for an instant interaction.
Facebook is the most popular social media site on the entire internet and if you can master the art of using Facebook Ads it can be extremely profitable. This course is designed to make that entirely possible by merely watching our videos. It’s only a matter of you becoming familiar with how the ad system operates. Once you get comfortable with how to place ads, the entire process becomes a piece of cake.
Hootsuite is an incredibly useful application for managing social media network channels. Often referred to as a social media management system or tool, it enables you to view multiple streams at once and monitor what customers are saying. It helps you keep track and manage your many social network channels. This course provides the foundations required to lever off the features of this dynamic powerful application.
HubSpot is an inbound marketing and sales platform that helps companies to attract visitors, convert leads and close customers. It does this by bringing together a variety of functionalities and allowing marketing and sales to manage all their activities in one place. This course runs through the setting up and successful use of Hubspot.
Snapchat has shown that it can be really valuable to businesses who have the audience there and the right strategies in place. If Millenials are included at all in your target audience, you should definitely be on Snapchat. This course will arm you with all the basis as how to use this platform along with using its features and tracking results.
LinkedIn is the world’s largest professional network, recently crossing the threshold of 500 million users worldwide. More and more, LinkedIn is becoming a sales and marketing platform in addition to a hiring tool. This course goes through the how of LinkedIn to enable any business to take advantage of this powerful tool for driving new business.
Millions of marketers rely on BuzzSumo to reveal the truth about what content works and what sinks without a trace. Buzzsumo lets you enter a keyword, topic or domain name, and then shows you which pieces are getting the most social shares so you can generate topics that might be popular. In this course we will running through how to best use this tool-set so you can generate the most relevant content.
Pinterest can help you create an incredible surge in traffic to your site for free. Pinterest is not just a social media site but one of the most underrated search engines around. Pinterest is highly relevant to a many different industries and this course will provide you with the all the knowledge you need on how you can use it to drive targeted traffic to your site.
Wondering how YouTube Live can help you grow your audience and business? Learn how to optimize your YouTube live stream for more exposure, and market penetration. This course will run through all the equipment. and the how-to, to best take advantage of this fast growing marketing channel.